the characteristics of a fast-food restaurantefficiency, calculability, predictability and standardization, and controland that this adaptation has ripple effects throughout all aspects of society. An example of this could be workers on an assembly line that are hired and trained to perform a single highly rationalized task. For example, as McDonalds enters a country and consumer patterns are unified, cultural hybridization occurs. The Iron Cage of McDonaldization. 3, predictability standardized and uniform services. Check yourself out at the grocery store? All other methods are then deemed inefficient and discarded. "Profit-making enterprises pursue McDonaldization because it leads to lower costs and higher profits.". Medical technology, life support systems, the funeral home business have dehumanized the death judgement of Macbeths Character process.
M: The McDonaldization of Society (
The McDonaldization of Society - Ritzer Journal
M - What Is It?
In a sociological context that simply means that a rationalized system may result in events or outcomes that were neither anticipated or desired, and in fact, may not be so good. Do as I say - not as. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. People can do things at times they have never been able to do before. As bureaucracy is to rationalization - the fast-food industry is to McDonaldization. The prime example of this is diners who bus their own tables at the fast food restaurant. Robinson McCitizens by Bryan Turner Resisting McDonaldization,. 9 However, the McDonaldization of Education is not only limited to physical classroom settings. Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value. Barry Smart Golden Arches East: McDonald's in East Asia by James.
Four aspects: Efficiency, Calculability, Predictability, and Control. Although Ritzer acknowledges the benefits from McDonaldization, he agrees with Weber that there are detrimental effects. Efficiency : Focus on optimum method to get from one point to another. Birth has become McDonaldized in many ways.
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