the future. coke will have to make a strong showing in its upcoming earnings release to change long-term sentiment amid declining revenue trends. Brand portfolio by worlds largest food and beverage companies. Aesthetically, Pepsis websites are very nice. Source: PepsiCo brands6, pepsiCos brand portfolio is highly diversified. By using these counters, PepsiCo can see which of their web-based marketing strategies work the best. The worldwide site provides international users with a link to Coca-Colas country-specific sites that provides information on products and Coca-Cola themed games and downloads. Commencing operations in 1965, PepsiCo has become the second largest food and beverage company in the world today. The company earned US63.525 billion in 2017, second only to Nestl.A.
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The company could be worth roughly 40 a share, which is about.5 percent cheaper than its current price of around. Most of the products were introduced as a result of consumer requests for healthier, lower calorie and less sugar-containing beverages and snacks. Research and development (R D) spending by PepsiCo is one of the highest among all the food and beverage companies. Snack brands in the first half of 2017, 8 of the 10 most popular snack brands were owned by PepsiCo.9 Figure. Also, PepsiCos website allows customers to download coupons for Pepsi products. Usually, the more a company spends on innovation the faster it grows. The third link is for Pepsi sports where the NFLs Rookie of the Year is named and consumers are reminded time and time again that Pepsi is the official drink sponsor of the NFL. In other words, companies such as Coca-Cola and PepsiCo use the idea of CRM to build and maintain lasing relationships with customers by providing excellent customer service and keeping the customers satisfied with a high quality product. Sites on m are very similar in content. The Pepsi site greets users with an animation and sounds of a glass being filled by ice and Pepsi, which is then paired with a food item such as onion rings or a fajita.