titan - Marketing strategies

Reference Copied to Clipboard. Titan's Edge comes with an elemental One-Piece case made from Non-Allergic Stainless Steel, and a Sapphire Crystal that market it Scratch Resistant. Select exposure to MNC brands, entry of Honda, Kawasaki, indians highly patronizing foreign brands. Citizen, swatch, cartier, giordano, longiness, maxima quartz, imfq-indian made foreign quartz.

HMT, the undisputed leader, synonymous with watches, established player. The titan portfolio in these ranges boast of steel watches, the formal wear, the slimmest watch in the world, a gold plated watch, the tendy youth watches, and the World Watch - International Styling Indian Prices. Print, reference this, published: 23rd March, 2015, titan, a Tata group company entered the watch market in 1987. The first consisted of the high income/ elite consumers who were buying a watch as a fashion accessory not as a mere instrument showing time. These watches are priced between Rs 800 to Rs 7500.

For the first segment, Titan offered Aurum and Royale in the gold/ jewellery watch range. (Roth, 2007, 122) It provides for all segments, from the low-end Sonata for a first-time user, Fast-Track for the trendy young, Dash for kids, and the higher-priced Regalia and Nebula with its latest offerings being steel Collection (Rs.1,500.6,700) and the world watch, and. Though the most profitable watch company' in the country (net profit the Scarlet Letter: True Love? in the last financial year.23 crore, with six million watches sold claims that it doesn't fear foreign competitors, there's no doubt that the high ad-spends of the Swatch group have taken some. The price tag did not matter to this segment (Kelly, 2006, 144). In fact, in a recent survey conducted by A M, Titan emerged as the top brand in the consumer durable T, the undisputed leader of the wristwatch market before Titan's entry completely neglected the quartz watch segment. Titan successfully filled this gap.

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